Design Thinker Profile: Capabilities for Overcoming Barriers to Change.

Department

Leadership, Management & Business

Journal

Organization Development Journal

Volume

38

Issue

2

Document Type

Article

Publication Date

2020

Abstract

Even with all we know about change, organizations continue to struggle with driving the changes needed to meet today's evolving market needs. Failing to establish a compelling reason for change, lack of buy-in, and fear of the unknown are among the commonly cited barriers for change (Kotter, 2011; Kegan & Lahey, 2009; Pardo del Val & Fuentes, 2003). In today's competitive landscape, failing at change is not a viable option. In fact, organizational successes in current times require nimbleness and agility to meet evolving and emerging market needs. Organizations such as Blockbuster and Kodak serve as the cautionary tale for what becomes of companies that fail to keep up with the times. This article explores why change is critical to organizational success, the common barriers that hold organizations back, and how Design Thinker capabilities can shift the mindset around change to create organizations that thrive in driving change.

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