Title

Participatory Communication versus Communication Strategies of a Transnational NGO: Implementing the Indoor Residual Spraying Program in the Northern Region, Ghana

Department

Leadership, Management & Business

Journal

Journal of Intercultural Communication Research

Volume

46

Issue

3

Document Type

Article

Publication Date

2017

Abstract

This descriptive case study of the communication strategies used by a US-based transnational non-governmental organization (NGO) contracted to implement an indoor residual spraying aid program in the Northern Region of Ghana with the goal of eradicating malaria holds that aid recipients should hold decision-making power, be provided with information to make decisions, and collaborate with NGOs in order for an aid program to be successful and sustainable. A top down management approach by the NGO worked in concert with traditional and democratic structures in this collectivistic culture with high power distance leaving out meaningful participatory communication with the intended aid recipients.

DOI

https://doi.org/10.1080/17475759.2017.1311277

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